Archive for December, 2009
Forrester study reveals workers not ready to give up email any time soon
Dec 23rd
A recent Forrester study held among 3700 knowledge workers reveals that 77% of workers use email for collaborative work and only 5% use social media such as wikis, blogs and social networks. When asked whether they would like to see any improvement in the way they communicate, they responded that they prefer to keep using the same tools with improvements, rather than using a whole new set of tools to communicate. Respondents mostly named the following points that needed improvement in email: miscommunication, scattered files and delays awaiting replies from others. In the study, entitled ‘Building the Future of Collaboration’, Forrester concludes that ‘respondents hope tomorrow will be similar, but better’.
Are companies unknowingly exposing themselves to the potentially harmful effects of cc mass mailings?
Dec 7th
This could happen to you: Your new sales rep is eager to get results and fast. He decides to contact his 200 customers with your latest promotional offer. In order to get the message across in the minimum amount of time, he creates one email, pastes all the email addresses in the Cc: field and hits ‘Send’. Now he just needs to wait for the orders to come in.
Your nightmare has begun. A potential privacy breach and damage to your company’s reputation has been set in motion. Not only has this one email exposed your valuable customer list and opened you up to 200 potential lawsuits for privacy breach, it has severely damaged your company’s reputation. If your company is this careless with its customer information, what does that say about the quality of the services and products you provide? And you don’t even want to think about what will happen when the recipients hit the ‘Reply to All’ button and start complaining about your company’s spam practices and asking you to remove them from the list. A true ‘mail storm’ could erupt with your company as the source. Download the Red Earth Software white paper ‘Preventing Privacy Breach – Why You Need to Block Cc Mass Mailings’ to find out about how these undesirable mass mailings can occur, the damage they can do, and how you can protect your company by preventing these emails from leaving your network.